![]() Of course, no list of goals would be complete without a performance-driven aspect. That way, you can repurpose their content across all of your marketing channels, including your website, email newsletter, organic social, paid ads, and more, without compromising your branding. To leverage IGC, work with creators who match your brand’s aesthetic. In other words, it’s the by-product of influencer marketing. Influencer-generated content (IGC) refers to the images, videos, and other creative that social media influencers create, usually in partnership with a brand. In addition to its ability to generate brand awareness and engagement, influencer marketing can also drastically cut your content creation costs while allowing you to gather a goldmine of high-quality assets. ContentĪn important goal marketers often forget about is content - whether it be to reduce content creation costs or to produce better content. Due to the highly engaged followings of influencers, target audiences are not only more likely to be paying attention to what’s being said about your brand, but more likely to take on board the recommendation as trustworthy and follow through to purchase. The good news is that it’s relatively easy to boost engagement by working with influencers. Remember, the people who engage with you today are the people who will buy from you tomorrow. If you’re seeing high engagement, there’s a chance that it could translate into sales down the road. Brand engagement is the key metric for boosting long-term ROI, as it will help you forecast growth over time.Įngagement metrics, such as comments and saves, are a strong indicator of brand love and can show purchase intent from existing and new customers. EngagementĪnother popular objective for influencer marketing campaigns is engagement. Techniques to boost brand awareness with influencer marketing include simple brand mentions (the mention of your brand in a #sponsored post) and product reviews (a walk through or testimonial of your product in a static post or video). While brand awareness is notoriously difficult to measure due to its lack of tangible metrics (it’s challenging to quantify how many people ‘saw’ your billboard ad or recommended your product to a friend via word-of-mouth), driving brand awareness through influencer marketing can help you track metrics - such as impressions, social media mentions, and web traffic from social channels - that signify the number of new potential customers who have become aware of your brand or product through the campaign you’re running. Plus, when it comes to purchasing decisions, the brands that consumers recognize most are more likely to be included in their consideration. No one can buy from your business if they don’t know it exists. Think of household names such as Amazon, Target, and Trader Joe’s – these are all brands with high levels of brand awareness.īrand awareness is an extremely important part of driving revenue, as it’s what kickstarts the buyer’s journey. So, what goals are worth considering? Brand Awarenessīrand Awareness is a measure of how familiar your target audience is with your brand and how well they are able to recognize it. What do you want to achieve with influencer marketing?Ī strong set of goals should underpin everything from the influencers you choose to partner with to the budget you set, and, ultimately, ensure the impact of your influencer marketing supports the wider direction of your brand. Establish your goalsĪs with any new marketing activity, a crucial first step is laying out your goals. You can find out more about the evolution of influencer marketing here. Their recommendations act as a valuable form of social proof for brands and their products, incentivizing followers to follow through and make a purchase. Influencer marketing is a form of social media marketing that involves a brand paying someone influential ( an influencer) to endorse their products or services online.īlending the principles of celebrity endorsement and modern content marketing strategies, influencer marketing works because of the great deal of trust built between an influencer and their followers. Let’s dive right in.Ħ Steps to Getting Started with Influencer Marketing And we’re here to show you how it’s done. In any case, you clicked on this guide because you’re ready to get started. Or, maybe you simply couldn’t miss the countless statistics on the industry’s exceptional growth and proven ROI. Perhaps you caught sight of the impressive success that brands such as Revolve and Eos have achieved with influencer marketing. ![]() Influencer marketing is big news in 2022.
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